In this blog post will be updates and stories with the becoming and the journey of The Brand. How we can to be where we are today from designing your favorite celeberties to your hottest VH1 stars as well.
One day after starting the company our CEO Barry had the license and registration with the state of New York finally approved. The next step was to come up with a concept for the company also the brand the identity the living in NYC at the time seemed like everyone coming outside look exactly the same style wise.
Our first collection intro in the fashion world was custom one off hats that sold out. A friend of the Owners had a vape shop in New York City Lower East Side called Vape Addiction LES. He believed the vision and determination and gave the company a shot at our first partnership.
Sold out all the hats from there you could say The company was formed with the concept of only making one of one quality but still luxury and limited garments.